Nike

1. Evaluate Nikes business strategy/ Does Nike have a sustainable competitive advantage? 2. Evaluate Nikes fiscal performance through with(predicate) May 31, 2004*/ How does Nike compare to Reebook and adidas Saloman? According to the pecuniary Nickes performance we washbowl see the chaotic diachronic financial data from 2000 to 2004. In 2004 Company demonstrates the highest financial results. It freighter have a several reasons: * Company operates 23 distribution centers in Europe, Asia, Latin America, Africa, Canada, also uses licensees and independent distributors; So that, 53% of Nickes total revenue in 2004 is made by non-U.S. sales (Europe, Middle East/Africa, Asia Pacific etc.) * Nike uses a forthcoming ordering program (which allows retailers to order five to six calendar month in advance of delivery with the fix impairment and authentic period of time in future); * Cheap manufacturing orthogonal the states (in 2004 subscribe a supply c ontract with China, Indonesia, Vietnam and etc.

) that allows to arise costs; Ratios| 2000| 2001| 2002| 2003| 2004| earnings profit growth, %| 28,4| 1,73| 12,6| -28,5| 99,37| Sales gtrowth, %| 2,5| 5,5| 4,3| 8,1| 14,5| Nicke has four constitute long-term financial goals: * High single-digit revenue growth, for example in 2003(8,1%), in 2004 (14,5); * Mid-teens earning per take growth; * Delivery of consistent results through management of a diversified portfolio of business; * Increased heel counter on assets (ROA Nike) in canvas with 2003 (6,9) in 2004 (12); Comparing financi al ratios: Financial performance31/05/2004! *| Nike| Reebok| adidas-Saloman| tax revenue Profit Percantage, %| 42,9| 39,6| 47,2| Return on Sales| 7,7| 4,9| 5,1| ROA| 12| 7,9| 7,1| hard roe| 19,8| 15,8| 19,3| Nike has the highest ROA (12) and ROE (19,8) comparing to its competitors Reebok and adidas - Saloman. Ratios| Nike| Reebok| adidas-Salomon| Net profit growth, %| 99,4| 22,3| 20,8| Sales gtrowth, %|...If you hope to get a full essay, order it on our website: BestEssayCheap.com

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